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Current Promotion

Use coupon code “ice2021” for 20% discount on Mr. Walleye Ice rods, reel, and combos


StowMaster® Premium Landing Nets

Recognized as the leader in premium quality, high performance landing nets designed for both fresh and saltwater markets. Patented folding design.

Mr. Walleye® Custom Rods

Over 30 different rods in four different series—with custom-designed actions for every walleye angling technique, all designed by “Mr. Walleye”, Gary Roach.

ESP™ High-Performance Ultra Light Rods

High-performance rods designed for light line/lure weights. The lightest, most sensitive rods ever developed for the pan fish and trout spinning angler.