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About Norsemen Outdoors

Providing Premium Products for the Great Outdoors

Norsemen Outdoors, Inc., a U.S. company based in Lake Mills, IA, is totally dedicated to providing the highest quality, most innovative products to the leisure time industry. Norsemen Outdoors, Inc.‘s portfolio of brands include StowMaster® Premium Landing Nets, Fold-A-Way™ Landing Nets, ESP™ High Performance Ultralight Rods, and Mr. Walleye® Custom Fishing Rods.

Every Norsemen product possesses groundbreaking design and are produced through sophisticated manufacturing processes. The end result are some of the most convenient, versatile, and highest quality products available on the market. Anglers worldwide have come to recognize the Norsemen Outdoors brands as leaders in quality, durability and performance that enhances their time on the water.

StowMaster® Premium Landing Nets

Recognized as the leader in premium quality, high performance landing nets designed for both fresh and saltwater markets. Patented folding design.

Mr. Walleye® Custom Rods

Four complete series of high performance rods designed by Gary Roach, Mr. Walleye®, for the avid walleye angler. Technique-specific actions and model lengths.

ESP™ High Performance Ultra Light Rods

High performance rods designed for light line/lure weights. The lightest, most sensitive rods ever developed for the pan fish and trout spinning angler.

Fold-A-Way™ Landing Nets

Patented folding landing nets designed for anglers wanting the convenience of easy storage and transport at a value price.