News & Events

Come to the Discover Boating Northwest Sportshow March 14-17 in the Minneapolis Convention Center and see us at booth 727! Get the hands on experience of how a StowMaster landing net works and what would work best for your fishing needs. We will also have on display Gary Roach’s “Mr. Walleye” line of rods and […]

    Hi, I’m a dedicated light tackle jig angler, and have been since the 70s,when I started writing of my UL jig experiments in the original Fishing Facts magazine. Last year, with advice & inspiration from you fine people, I ordered, tried, and fell in love with your 7′ ESP rod! Unfortunately ,so did […]

“Mr. Walleye®” and Norsemen Outdoors Present “Mr Walleye Ice®” LAKE MILLS, IA (August 25, 2012) Norsemen Outdoors and “Mr Walleye®” Specialties are proud to announce their new line of Ice Rods.  These rods were designed by legendary angler Gary Roach of Merrifield, MN.  Known to millions of anglers across the country as “Mr. Walleye®”, Gary […]

LAKE MILLS, IA—Norsemen Outdoors, Inc. proudly announces its partnership with legendary angler Gary Roach of Merrifield, MN. Known to millions of anglers across the country as “Mr. Walleye”, Gary has literally written the book when it comes to catching this popular game fish. For well over forty years the name “Gary Roach” has been synonymous […]

Lake Mills, Iowa—StowMaster, Inc. has introduced what many experts are deeming a major breakthrough in landing net performance and a superior fish friendly design. After five years of extensive R&D and rigorous field testing, StowMaster introduces the new GUARDIAN™ protective netting for the 2010 season. “The reception from our customers, professional anglers and fisheries managers […]

Ever wonder what it would be like to have Extra Sensory Perception when it came to fishing? Wouldn’t it be awesome to be able to anticipate your next strike? It may not be as far-fetched as it sounds. There is a new weapon in the angler’s arsenal that could prove to be the next best […]