Norsemen Outdoors Signs Gary Roach, “Mr. Walleye”

LAKE MILLS, IA—Norsemen Outdoors, Inc. proudly announces its partnership with legendary angler Gary Roach of Merrifield, MN. Known to millions of anglers across the country as “Mr. Walleye”, Gary has literally written the book when it comes to catching this popular game fish. For well over forty years the name “Gary Roach” has been synonymous with catching Walleye and educating anglers across the country on how to do the same. Gary has been inducted into both the National Fishing Hall of Fame and the Minnesota Fishing Hall of Fame which serves as testimony to his angling prowess. Gary has been a true pioneer in the development of specialized walleye angling techniques and the design of hundreds of products specific to this species. “We are extremely excited that Gary has chosen to join our product development team,” says Steve Vogts, Norsemen Outdoors, Inc. V.P. of Marketing. “Gary and I have worked and fished together many times over the years so I know firsthand his attention to detail and his extensive knowledge in developing effective products for the angler. We are extremely fortunate to be able to draw from his creative knowledge to develop true performance oriented products that will actually help anglers catch more fish.” Norsemen Outdoors, Inc. plans on initially introducing four series of high performance rods under the Mr. Walleye brand which will include an extensive series of technique specific models which include spinning, casting and trolling models designed for the avid walleye angler. The series will also offer special models designed for women anglers by Gary’s wife Beverly which feature special pink cosmetics and smaller handle configurations for a better feminine fit. A special note of interest is that a percentage of the proceeds generated by sales of Mrs. Walleye models will be donated by Beverly to a Breast Cancer charity in memory of her sister Diane who was taken by the disease in 1998. For anglers looking for a great value priced performance rod there will be a series of graphite composite rods that offer a special blended tip construction for extra durability and toughness. Last but certainly not least, will be a special limited edition of Mr. Walleye Signature models which will offer professional grade components and the ultimate in high performance design. All Mr. Walleye rod models are designed exclusively for Norsemen Outdoors by Gary Roach himself. Rod actions and components are specified to maximize performance and maintain the highest quality possible. Mr. Walleye branded rods will be available for the 2011 season.

About Norsemen Outdoors, Inc., a U.S. company based in Lake Mills, IA. is dedicated to providing top quality, innovative products to the leisure time industry. Major brands include StowMaster Premium Landing nets, ESP High Performance Fishing Rods and Mr. Walleye branded fishing rods and combos. Every Norsemen Outdoor product possesses groundbreaking design and is created through sophisticated manufacturing processes. The results are some of the most convenient, versatile and high performance oriented products on the market. Norsemen Outdoors, Inc. taps into more than 35 years of experience of providing top quality products to customers worldwide. For more information on Mr. Walleye Custom Rods visit us at